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BULLET GRAPHICS CENTER PRESENTS
JAN
18
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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A Message from Bullet Graphics Center
The Way I See It
 

Know Your Worth

A bottle of water in the supermarket is worth about 50 cents. The same bottle in a restaurant can easily cost two dollars. In a nice hotel or airport, it can be worth up to five dollars. The bottle and brand may be exactly the same - the only thing that changed is the place. Each place gives a different value to the same product.

Here’s the way I see it: If you ever feel like you are worth nothing, change places and do not stay there. Have the courage to go somewhere you are given the value you deserve. Surround yourself with people who really appreciate your worth.

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Idea of the Week
Make Your Brand Impossible to Resist with Fascination

Are you captivating your audience with your marketing?

The art of fascination will draw in your prospects and customers and get them intensely focused on you. But how do you fascinate your audience? You use one of these seven languages of fascination.

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1. Innovation

Innovation is the language of creativity.

When you create something new, you are challenging assumptions and helping people to think in new ways. Think outside the box and be bold!

2. Relationship

Relationship marketing draws us in, helping us to become emotionally connected to the brand and connecting us to something bigger than ourselves. Think “expressive, optimistic, sensory, warm and social” in your marketing.

3. Power

Market with authority and confidence.

When your brand uses the Power language, it is “assertive, goal-oriented, decisive, purposeful and opinionated.” Think competitive and strong beliefs that tote your product above the others.

4. Prestige

Prestige is the language of excellence, exclusivity, achievement, and value.

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Prestige is when your brand communicates being “better” rather than just good. People want to wear your logo on their shirts or purse. People want others to see their car, shirt, device, etc. and think higher of them because of it.

5. Trust

Trust touts stability and is all about building a strong business name that everyone recognizes.

Trust is the store that you know you can trust to match prices or let you return something without a headache. Think “stable, dependable, familiar, comforting, and predictable.”

6. Mystique

Mystique is the language of listening.

This brand knows “when to talk, and when to be quiet.” It provokes questions to be asked, and it’s somewhat mysterious. Companies reveal information a little at a time rather than all at once.

Mystique brands are “observant, calculated, private, curiosity provoking, and substantive.” You only hear from these brands in a calculated way to spark interest.

7. Alert

Alert is the language of details.

These brands create a sense of urgency, forcing consumers
to act. If you use the Alert language, you don’t just use details, “you revel in them.” Typically, this type of advertising uses the “unless you act now...” method, you will lose your opportunity to buy this. It prompts action because people are afraid to wait.

No matter what language your company uses, these different languages of fascination will help your company expand how you reach your customers. How do you want to be perceived? Once you know that, you can choose which language style to use. Maybe this is the fresh start you’ve been looking for.

See more great ideas like this!
Click here to visit the Bullet Graphics Center - Ideas Collection.
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MARKETING
Marketing Tip
Self-Mailer Popularity
ONE OF THE MOST POPULAR DIRECT MARKETING TOOLS

Self-mailers are one of the most popular direct mail marketing tools because they save time and money. Not only is there no extra cost for an envelope, but they are easier to mail, since the address can be printed (or affixed) directly on the mailer.

Self-mailers can range from a single piece of folded paper or card stock, to a multi-page saddle stitched document or small booklet that is folded and secured with adhesive tabs (to keep it closed during mailing).

Self-mailers can be creatively designed with colorful graphics and verbiage, and are commonly used to announce exciting sales, events, and new products. Self-mailers can also include perforated tear-away coupons, business cards, directions, reply or RSVP cards, and more.

If you’d like help designing the perfect self-mailer marketing piece for your business, our creative experts would love to help. Stop by or give us a call today!

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Uncommon Product
Creative Zines
A FUN WAY TO SHARE ORIGINAL CONTENT

A zine (pronounced ZEEN) is a fun way to share original content such as photos, artwork, illustrations, comics, stories, and other ideas in smaller batches. A zine is commonly known as a shortened version of a fanzine or magazine.

The creative possibilities for zines are endless. Small businesses can use zines as a fun welcome packet for employees, or they can be designed as a “get to know us” zine for customers. They can show creative designs and ideas, behind the scenes peeks when creating products, a story about how your business got started, include employee spotlights, and much more.

Zines can also be a fun way for local art clubs, writers, or poetry groups to share their original work with their community, family, and friends.

If you’d like to bring your ideas for a creative zine to life, our team is here to help! Stop by today.

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TECH
Tech Tip
Talk to Text
A FASTER AND EASIER WAY TO TEXT

If you’re looking for a faster and easier way to text, here’s a tip you may enjoy. Voice to text is a handy option available on both iPhone and Android smart phones.

On an iPhone, you can dictate a text message using Siri. Simply open a message you want to reply to or open a new message. Click the microphone icon next to the space bar on the keyboard, and then speak your message. Confirm the message and hit send.

Android also has the same voice to text capability built-into the keyboard. Use the same directions as above (click the microphone icon next to the space bar, then speak your message).

When creating voice to text messages, it’s very important to speak slowly and clearly, and keep any background noise to a minimum. You will also have to say the punctuation you would like to add. For example, say “Would you like to meet for dinner at 5 PM question mark.”

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Fun@Work

Spotlight Recipe

Satisfy your chocolate cravings and keep your keto diet with this yummy treat!

Did You Know?

Did you know the most searched product on eBay is an iPhone?

Printing Quiz

If your printer mentions the gutter, what they really mean is:

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